Primo Round ExpressYour files. Your dedicated space.
Your brand, on every download.
Primo Round Express is the corporate alternative to WeTransfer: your files live in a dedicated, isolated space (your own R2 bucket and D1 database), you pay by usage with no monthly fee or per-user cost, and every download page becomes a channel for your brand.
No per-user fees · Cloudflare infrastructure · Deploys on your own domain
Sending a file shouldn't mean giving away your data and paying forever
With “per-user” services, every colleague who sends an attachment is another license. And the files end up on a third-party vendor's servers, outside your control and your policies.
Your files are held by third parties
WeTransfer, Dropbox and the like keep your documents on their servers, under their rules on retention, privacy and data location. You decide nothing.
You pay per head, not per use
Per-seat subscriptions are built to milk companies: the more you grow, the more you pay — even though most users send a file only occasionally.
Two advantages no black-box service gives you
Your files, dedicated and isolated
Each customer gets a dedicated instance with its own R2 bucket and D1 database (in Enterprise, on your own Cloudflare account). Files never land in a shared area: you set access, expiry and deletion.
Data control →Pay by usage, not a subscription
No monthly fee and no per-user cost: one-time setup, an annual license and usage-based Cloudflare costs. Egress on R2 is free, so consumption stays low.
See pricing →Every download is your brand
Logo, colours, promo banners, popups and corporate news: the page recipients see is a showcase for your brand, not a vendor's.
Branding →From upload to download, all on your own domain
Upload from the admin panel
Drag one or more documents into the admin area protected by Cloudflare Access. They stay in your dedicated R2 bucket.
Generate a link on your domain
The recipient gets a express.yourname.com/d/… URL with configurable expiry and tracking.
Your brand does the rest
The download page shows your logo, banners and messages: every file you send works for your communication.
Express vs. the classic subscription, in one line
| Primo Round Express | Per-user services | |
|---|---|---|
| Where files live | Dedicated, isolated space (R2+D1) | On the vendor's servers |
| Cost model | Setup + license + usage | Per user / per seat |
| Download page | Branded, with banners & popups | Limited or paid branding |
| Who can send | Unlimited | Every user is a license |
| Domain | Yours (express.yourname.com) | The vendor's |
What companies ask most
What is Primo Round Express?
It's a file-transfer tool built for companies: it runs on a dedicated instance (your own R2 bucket and D1) and lets you send documents via branded links on your own domain, paying by usage with no per-user fee.
How is it different from WeTransfer or Dropbox Transfer?
Your files aren't uploaded to a third party's servers — they stay in a dedicated, isolated space. You don't pay per-user licenses — an annual license plus real usage — and you fully brand the download page with logo, banners and popups.
Do I need an IT team to set it up?
The app is ready to deploy on Cloudflare Workers. You'll need a technical person for the initial domain and bucket setup; day-to-day use happens from a simple web panel.
Can I use my own domain?
Yes. Express is designed to run on a subdomain of your company, e.g. express.yourname.com, so every link you send reinforces your brand.
Ready to take back control of your files?
We'll show you Express on your own domain in a 20-minute demo, with real numbers.