Primo Round ExpressA WeTransfer alternative built for companies
WeTransfer made sending files effortless. But for a company the real issues are elsewhere: where data sits, how cost scales, and whose brand is on the download page.
Built for companies
- Data: dedicated space
- Price: usage-based
- Brand: yours
Three differences that matter to a company
1. The data. With WeTransfer files are uploaded to the vendor's shared servers. With Express they live in a dedicated, isolated space (your own R2 and D1; in Enterprise on your Cloudflare account): you govern access, expiry and privacy.
2. The price. Tiered and per-user plans grow cost with headcount. Express doesn't: one-time setup + annual license + usage-based Cloudflare costs (egress free), not a per-user fee.
3. The brand. On WeTransfer the download page is the vendor's, sometimes with third-party ads. With Express it's yours: logo, banners, popups and corporate news on every file.
Point-by-point comparison
| Primo Round Express | WeTransfer / similar services | |
|---|---|---|
| File location | Dedicated R2 + D1 (physical isolation) | Vendor's servers |
| Pricing model | Setup + license + usage | Per user / tiered plans |
| Link domain | Yours (express.yourname.com) | Vendor's domain |
| Download page | Branded: logo, banners, popups, news | Limited branding, often paid |
| Third-party ads | None (or your own) | Possible, vendor-decided |
| Users allowed to send | Unlimited | Often tied to license count |
| Control over retention & privacy | Yours | Vendor's |
When WeTransfer is great (and when it isn't)
For an occasional, personal send with no compliance requirements, a ready-made service is perfect. The friction appears when file transfer becomes a recurring business process: confidential documents, growing volumes, the need for brand consistency and data control. That's where Express's dedicated-instance model changes the equation.
Dig into each theme: data control, usage-based pricing and branded downloads.
FAQ
Is Express a WeTransfer clone?
No: the sending experience is just as simple, but the model is different. Files stay in a dedicated, isolated space, you pay by usage (license + Cloudflare) and the download page is fully branded.
Can I send large files like with WeTransfer?
Yes. Storage and capacity are your own dedicated instance on Cloudflare, so you set the limits based on your needs.
Do I have to migrate existing files?
No. Express is used for new transfers; it doesn't require moving historical archives. It sits alongside your systems with no complex migration.